Caselle

With a software launch and tradeshow on the horizon, Caselle needed a sharper brand presence online and in-person. I took visual inspiration from "Main Street U.S.A" to design a new user-friendly website that upholds the brand’s reputation for up-to-date software and helpful, personable support. Caselle's beloved sasquatch mascot also needed a serious makeover, so I made a government-friendly cryptid with a cleaned-up appearance to complete the brand.