Visiting Artist Program

project overview

I designed a new brand each year for the Visiting Artist, Scholar, and Designer (VASD) Program at Rocky Mountain College of Art + Design (RMCAD). Our creative audience stayed engaged with targeted e-mails and direct mail workbooks, and the new approach increased RSVP’s by 50% and event attendance by 16%.

project type

branding, campaign

year

2021

my role

Art Director

client

RMCAD VASD Program